Cheapest and Creative Advertising Method: Fly Banner
One of the book publishers in German Franfurt Book Fair was using houseflies as their campaign promoters. Not sure whether this is the most effective advertising method, but definitely this is one of the most disgusting methods I have ever seen. You can see over 200 flies attached to an ultra light banner, flying around the books fairs. Not mentioning whether the flies are all disinfected or not.
The campaign organizer said that after a while, the wax attached to the flies will dissolve and no flies were harm. I still don’t get it; I wish they kill all the houseflies, after all fly is a pest! Anyway, the labour cost for 200 flies used in this campaign I guess is free! I must admit this is really a very innovative and yet degusting advertising campaign.
Maybe Singapore advertising agency can try something similar but NEA will come after you first.
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